Connect Your Brand
to the Gaming World
BrandPlay specializes in advertising in leading games - Roblox, Minecraft, and Fortnite - allowing brands to reach an audience of millions of active gamers from Gen Z and Alpha.
Leading clients who work with us
Reach the Most Sought-After Gaming Audience
Gen Z and Alpha are the most sought-after demographics for brands, yet they remain elusive to traditional advertising. BrandPlay has cracked the code and integrates your brand into the gaming platforms where they live and breathe.
Engaged and Authentic Audience
Recent research showed that 78% of players enjoy interactive branded experiences within games, and 82% appreciate brands that create such experiences for them.
High Engagement Time
A user spends an average of 11 minutes in a branded experience when they enter it - much longer than a regular advertisement measured in seconds.
Gaming Market Statistics
Roblox in Israel
24%
Of teenagers play Roblox
Minecraft in Israel
200K+
Monthly active users (estimate)
Fortnite in Israel
300K+
Monthly active users (estimate)
Target Audience
13-17
Core age of gamers
Potential
78%
Enjoy branded experiences in games
Beyond Regular Advertising:
Interactive Experiences in the Gaming World
Professional Team from the Gaming World
Our team consists of experts who come from the gaming world and understand it better than anyone. They are gamers at heart and grew up with these games, which allows us to create authentic experiences that speak to the target audience in their language.
In-Depth Market Research
According to the Israeli Internet Association survey, 24% of teenagers aged 13-17 play Roblox, and similar numbers play Minecraft and Fortnite.
High Engagement Time
Roblox players spend an average of 2.4 hours per day on the platform, and Fortnite players spend 6-10 hours per week in the game.
In-Game Advertising Solutions
Advertising comes in all shapes and forms, but here are the 3 main ones we do perfectly
Virtual Billboard (Display)
Like the old world but inside the new one. Advertise with display images and pay per impression. Traditional advertising inside the game world, including billboards, banners, and interactive ads.
Brand Experience
We'll implement a complete exclusive space centered around your brand - all exposures are of the highest quality. An entire game world dedicated to your brand, with a completely customized experience.
Interactive Product Placement
We add a minigame of your brand inside the biggest servers. An interactive experience that integrates your brand into an existing game world, available in several payment models.
FiberCraft - Bezeq in Minecraft
A Minecraft activity that turned the "Million Homes Connected to Bezeq Fibers" campaign into an interactive experience
The Challenge
Bezeq was looking for a creative and innovative way to reach a young audience and stand out in the competitive market, while promoting the "Million Homes Connected to Bezeq Fibers" campaign.
The Solution
We created a virtual metaverse in Minecraft where we recreated familiar structures such as the famous villa from the Bezeq commercial and the Shefa Yissachar branch. Players could connect optical fibers to buildings, tour the digital branch, and meet characters from "Kupa Rashit".
Award-Winning Campaign
Impressive Results
Views of the special episode
Game entries
YouTube video views
Production of a Secret "Kupa Rashit" Episode in Minecraft
The advertising agency Adler-Chomsky and Bezeq hired the production house 'Parlamentum' (AKA BrandPlay) to film a secret episode of the cult series 'Kupa Rashit' inside the Minecraft world. The episode was uploaded to YouTube and received over a million views.
Leading Gaming Platforms
Integrate your brand into the games your audience loves:
79.5M+ registered players
Especially popular among children and teenagers. According to the Israeli Internet Association survey, 24% of teenagers aged 13-17 play Roblox.
204M+ registered players
The best-selling game in the world with over 300 million copies. Very popular among children in Israel, with hundreds of thousands of active players.
650M+ registered players
The game with the highest number of players and a creative platform. Over 110 million active players per month worldwide.
Reach Players with Interactive Experiences
BrandPlay is the ultimate in-game advertising platform, enabling you to create meaningful connections with the gaming audience and build an authentic presence in the gaming world.