Connect Your Brand
To The Gaming World
BrandPlay specializes in premium advertising within the world's leading games: Roblox, Minecraft, Fortnite, and Hytale. Reach millions of engaged Gen Z and Gen Alpha players authentically.
Trusted by Industry Leaders
Reach the Most Sought-After Gaming Audience
Gen Z and Alpha are the absolute priority for modern brands, yet they are increasingly immune to traditional media. BrandPlay integrations place your brand directly inside the digital playgrounds where they spend their most attentive hours.
Engaged & Authentic
78% of players enjoy interactive branded experiences, viewing them as enhancements to their gaming world rather than interruptions.
Extreme Attention Span
Players spend an average of 11 focused minutes within a branded experience—10x the engagement of traditional video ads.
Gaming Market Statistics
Roblox in Israel
24%
Of teenagers play Roblox
Minecraft in Israel
200K+
Monthly active users (estimate)
Fortnite in Israel
300K+
Monthly active users (estimate)
Target Audience
13-17
Core age of gamers
Potential
78%
Enjoy branded experiences in games
Beyond Regular Advertising
We don't just place banners; we build destinations. Our team translates your brand values into playable realities.
Professional Team from the Heart of Gaming
We aren't just an agency; we are architects of the metaverse. Our developers and designers grew up inside these worlds, ensuring every integration feels like an organic part of the player's journey.
In-Depth Market Intelligence
24% of Israeli teenagers (13-17) are active on Roblox daily, with skyrocketing numbers on Minecraft and Fortnite.
Industry-Leading Retention
Players average 2.4 hours daily on Roblox and nearly 10 hours weekly on Fortnite—a captured audience like no other.
In-Game Advertising Solutions
Advertising comes in all shapes and forms, but here are the 3 main ones we do perfectly
Virtual Billboard (Display)
Like the old world but inside the new one. Advertise with display images and pay per impression. Traditional advertising inside the game world, including billboards, banners, and interactive ads.
Brand Experience
We'll implement a complete exclusive space centered around your brand - all exposures are of the highest quality. An entire game world dedicated to your brand, with a completely customized experience.
Interactive Product Placement
We add a minigame of your brand inside the biggest servers. An interactive experience that integrates your brand into an existing game world, available in several payment models.
FiberCraft - Bezeq in Minecraft
A Minecraft activity that turned the "Million Homes Connected to Bezeq Fibers" campaign into an interactive experience
The Challenge
Bezeq was looking for a creative and innovative way to reach a young audience and stand out in the competitive market, while promoting the "Million Homes Connected to Bezeq Fibers" campaign.
The Solution
We created a virtual metaverse in Minecraft where we recreated familiar structures such as the famous villa from the Bezeq commercial and the Shefa Yissachar branch. Players could connect optical fibers to buildings, tour the digital branch, and meet characters from "Kupa Rashit".
Award-Winning Campaign
Impressive Results
Views of the special episode
Game entries
YouTube video views
Production of a Secret "Kupa Rashit" Episode in Minecraft
The advertising agency Adler-Chomsky and Bezeq hired the production house 'Parlamentum' (AKA BrandPlay) to film a secret episode of the cult series 'Kupa Rashit' inside the Minecraft world. The episode was uploaded to YouTube and received over a million views.
The Gaming Police Force
A revolutionary project for the Israel National Cyber Directorate (105) to educate youth about online safety inside Minecraft.
Protecting the Digital Playground
We built the first-ever police station inside Minecraft, creating a safe space where players could learn about cyberbullying, phishing, and online predators directly from professionals in an engaging, interactive environment.
Safety Education
Direct engagement with 105 Hotline professionals in a familiar gaming environment.
Granot Award Winner
Bronze Winner at the Granot Awards for creative excellence in advertising.
Leading Gaming Platforms
We've built deep integrations into the ecosystems where the next generation lives. Deploy your brand across the most popular virtual worlds in existence.
380M+ registered players
A global phenomenon with over 380 million monthly active users. daily active users have surged to over 150 million in 2025.
225M+ registered players
The best-selling game of all time. consistently engages over 225 million monthly active players worldwide.
650M+ registered players
A cultural powerhouse with over 650 million registered players. Continues to evolve with millions of daily concurrent users.
3M+ registered players
Launched Early Access in Jan 2026. reached nearly 3 million concurrent players on launch day.
Ready to Level Up Your Brand?
BrandPlay is the ultimate in-game advertising architecture. We don't just show ads; we create interactive legacies that players remember long after they log off.
Let's Talk
Ready to reach millions? Our team of gaming experts is here to help you navigate the metaverse.