Selected Case Studies
Explore how we've helped leading brands and organizations connect with the gaming generation through immersive, award-winning campaigns.
FiberCraft - Bezeq in Minecraft
A Minecraft activity that turned the "Million Homes Connected to Bezeq Fibers" campaign into an interactive experience
The Challenge
Bezeq was looking for a creative and innovative way to reach a young audience and stand out in the competitive market, while promoting the "Million Homes Connected to Bezeq Fibers" campaign.
The Solution
We created a virtual metaverse in Minecraft where we recreated familiar structures such as the famous villa from the Bezeq commercial and the Shefa Yissachar branch. Players could connect optical fibers to buildings, tour the digital branch, and meet characters from "Kupa Rashit".
Award-Winning Campaign
Impressive Results
Views of the special episode
Game entries
YouTube video views
Production of a Secret "Kupa Rashit" Episode in Minecraft
The advertising agency Adler-Chomsky and Bezeq hired the production house 'Parlamentum' (AKA BrandPlay) to film a secret episode of the cult series 'Kupa Rashit' inside the Minecraft world. The episode was uploaded to YouTube and received over a million views.
The Gaming Police Force
A revolutionary project for the Israel National Cyber Directorate (105) to educate youth about online safety inside Minecraft.
Protecting the Digital Playground
We built the first-ever police station inside Minecraft, creating a safe space where players could learn about cyberbullying, phishing, and online predators directly from professionals in an engaging, interactive environment.
Safety Education
Direct engagement with 105 Hotline professionals in a familiar gaming environment.
Granot Award Winner
Bronze Winner at the Granot Awards for creative excellence in advertising.