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We design and produce branded experiences inside the games your audience already plays.

In-Game Advertising

BrandPlay designs and produces in-game advertising for brands: virtual billboards, branded worlds and interactive product placement in Minecraft, Roblox, Fortnite and Hytale.

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Minecraft Advertising

Advertise in Minecraft with branded worlds, servers and interactive experiences. BrandPlay built the Bezeq FiberCraft city in Minecraft. See formats, process and what it costs.

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Roblox Advertising

Reach Gen Z and Gen Alpha on Roblox with branded experiences, in-game placements and creator partnerships. BrandPlay explains formats, process and costs.

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Hytale Advertising

Hytale entered Early Access in January 2026. See how brands can build and sponsor experiences in a new sandbox game before the market gets crowded.

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Advertising to Gen Alpha

A practical guide to reaching Gen Alpha through games: where they play, which formats work, and how to stay compliant and safe. By BrandPlay.

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BrandPlay

We connect brands to the digital frontier. By integrating brands directly into the world's most popular games, we create authentic, high-impact experiences for the next generation of consumers.

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