Minecraft Advertising and Branded Worlds
Minecraft is one of the most played games in the world, and players are used to exploring and building in custom maps and servers. BrandPlay builds branded Minecraft experiences that fit that behaviour.
Short answer
Minecraft advertising means placing a brand inside Minecraft through custom maps, servers or worlds that players join voluntarily. Brands usually do not buy ad slots in the game itself. They commission a build or partner with an existing server, then promote it to players.
Why Minecraft works for brands
Minecraft has a broad age range, a long lifespan, and a strong culture of custom servers and maps. That gives brands a place to offer something playable rather than a message to watch.
- Players explore and build, so a brand can offer an activity instead of an ad.
- Custom servers and maps are a normal part of the game, so branded content is expected.
- Builds can be reused and updated over time.
Formats we build in Minecraft
- Branded worlds and cities, such as FiberCraft for Bezeq.
- Mini-games and quests built around a product or message.
- Server partnerships and sponsored areas on established communities.
- Branded items, skins and resource packs.
- Community events and builder challenges.
Case study: Bezeq FiberCraft
For Bezeq, BrandPlay built a city in Minecraft that explains fiber connectivity through play. See the full story on the case study page.
Frequently asked questions
Can you buy ads inside Minecraft?
Minecraft does not have a built-in ad network. Brands advertise by commissioning custom maps or worlds, partnering with servers, or running community activations.
How much does a branded Minecraft world cost?
It depends on the size, the mechanics and the run time. We scope each project from a brief rather than using a fixed price.
Does it work on Java and Bedrock?
The edition is chosen based on where the target audience plays. We confirm this in the brief stage.
Related
Get a scoped estimate
Send a short brief and we will reply with options and a price range.