Comparison
7 min read
Roblox vs Minecraft vs Fortnite for Brands: Which Platform Fits Your Campaign?
By BrandPlay · Published · Updated
Short answer
Roblox suits brands that want a playable experience or an item inside a huge catalogue of user-made games. Minecraft suits custom builds and server partnerships with a broad age range. Fortnite suits brands that want a high-profile presence through creator-made islands and events. Choose by audience and by how much production you can fund.
Side-by-side comparison
This is a qualitative guide. Audience sizes and platform rules change often, so verify the current figures with each platform before planning a budget.
| Roblox | Minecraft | Fortnite | |
|---|---|---|---|
| How brands get in | Own experience, partnership with existing experience, platform ad tools | Custom maps and servers, server partnerships | Creator-made islands and events, partnerships |
| Typical audience | Skews young | Wide age range | Teens and young adults |
| Best format | Experiences and items | Builds and mini-games | Branded islands and events |
| Main risk | Competing with millions of experiences | No built-in ad network, needs a promotion plan | Higher visibility and production bar |
Choosing the platform
- Targeting under-13s: Roblox and Minecraft. Review the child-safety rules first.
- Want a lasting build: Minecraft.
- Want a high-profile moment: Fortnite.
- Want a lower-risk test: a sponsored integration into an existing Roblox experience.
Keep reading
Planning a campaign?
Contact Us
Fill in the details below and we'll get back to you soon